Amul has released a special ad for Onam featuring the Amul girl performing the popular aura-farming dance on the tip of a boat. The ad was shared by Amul Keralam on Instagram and has already received over 1.2 million views in a short time.
The Instagram caption said, “Ee Onam On Aavatte, Aaghoshangalude Aura Koodatte,” which means, “May this Onam come, and may the happiness of celebrations grow.” The ad shows the Amul girl in traditional Kerala attire, celebrating the festival while performing the trending dance move in a fun and creative way.
Aura farming is a trend made famous by 11-year-old Indonesian boy Rayyan Arkan Dikha. The trend is about showing confidence and energy, making yourself the center of attention. Rayyan’s video of dancing on a boat during a traditional race went viral, and now people around the world are trying the same style of dance.
Social media users loved the Amul ad. Many praised it for being creative and funny. People commented that it kept the festive spirit alive while also following a modern trend. Some called it the “winner of the trend” and appreciated Amul for keeping ads positive and enjoyable for all ages.
The video has sparked memes, shares, and cheerful reactions online. Many viewers said it made them smile and feel connected to the Onam festival. Once again, Amul has shown how it can combine modern social media trends with traditional celebrations in a way that entertains and engages people across generations.
